Oftentimes, when the subject of brand building comes up, the first things on people’s minds are catchy brand names, colour schemes, pictures of nice logos, brilliantly-written bios and a fancy website.  However, there’s more to a profitable and authentic personal branding than all that fancy stuff.

Definition of Personal Branding

Any guide to personal branding that is worth its salt, will tell you that a personal brand is the sum of all the value you provide as a coach and how it’s viewed by your audience. So, instead of focusing on the tangibles – logos, websites and so on – direct a greater percentage of your resources to fine-tuning the intangibles – brand purpose, vision and mission. 


  • Why did you become a coach?
  • Who do you want to help?
  • How do you plan on helping them?

Answer these questions and your beautiful website will be the icing on a deliciously yummy cake.

The 80/20 Rule In Personal Branding

Doing this will give you greater brand clarity and help you plan better. It’ll also help you allocate your time and resources to where they’re most needed – areas that give you the most rewards in terms of money and fulfilment. Ever heard of the 80/20 principle a.k.a the Pareto principle? It suggests you focus on the activities that bring you the most rewards. And I agree.

Take Advantage of Digital In Personal Branding

Another thing you should focus on is creating working systems. Yes, people! Automate! Automate! Automate! This takes most of the mundane tasks off your hands, freeing you up to focus on your clients. Creating a system might take a while but trust me, it’d be time well spent. This is particularly important when you consider that as a coach taking advantage of the internet, you’d be relying heavily on digital personal branding. 

You should also understand that you can always improve your system as you go; so don’t get stuck in the process. Now to make sure you don’t get bogged down here follow these steps: create, implement, analyze and adjust.

There’s so much more to talk about on this but I’d like to hear from you. What other aspects of personal branding do you think an expert should focus most of their resources on? 

Leave a reply, let’s learn from you.

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