You’ve got less than 1 minute or about 150 characters to introduce yourself, what are you going to say to ensure that you don’t lose out on potential clients?
That’s where your niche statement comes in. It’s a simple, straight-to-the-point description of what you do as a coach. It helps you state what you do and how you do it. In this post, I’ll be sharing three templates you can use to write out your niche statement. But before we do that, let’s see why it’s important for you to have a niche statement.
Importance of writing a niche statement
There is a lot of competition in the marketplace and chances are that you’re surrounded by it. Having your niche statement is a quick way to show your prospects the thing that sets you apart from the competition. It’s also puts the spotlight on your unique selling point and the results you deliver. This way, you’ll be tilting the odds of converting your ideal clients in your favour.
Now, let’s take a look at those templates.
I help A (IDEAL CUSTOMER) be/have/do B (YOUR SOLUTION) so that you can get C (RESULT/BENEFIT/OUTCOME).
Eg: I help newbie coaches get their first (or next) 5 paying clients on social media (in 60 days or less) so that they can create wealth and impact doing what they love.
I help A (TARGET AUDIENCE) with B (PROBLEM) get C (DESIRED RESULT) with D (PROCESS OR PLATFORM).
Eg: I help new coaches and thought leaders struggling to launch their business to get paying clients (in 60 days or less) with powerful personal branding.
I help A (TARGET AUDIENCE) with B (PROBLEM) use C (PROCESS) to get D (RESULTS).
Eg: I help new coaches struggling to get paying clients to use social media to build a highly profitable personal brand.
Changing as you grow
While it’s important to have a written niche statement, it’s also important to note that none of these arrangements are cast in stone. You can change them as you grow. Just have to make sure that it contains the vital elements:
- Who you help
- The problem you’re helping them solve
- The process or platform (how) you’ll be using to help them
- The results they’ll get
Having a clearly defined niche statement is vital to your success as a coach. This is because it only helps your audience to understand, at a glance, what you can do for them, it also acts as a constant reminder for you about what your message is and who it’s for.