READ TIME- 4 MINUTES
One of the key strategies to growing your business brand is to make it more relatable to your audience through the content you share online.
Let’s have a closer look: is there anything as relatable as humanity? I want to believe your answer is NO. This is so because we are all humans.
This implies that to make your business more relatable, you must inject a dose of humanity into it.
This could be your own personality or that of your staff, but rest assured that people will trust your business more when you start revealing who is behind the scenes—and I’m not referring to just your face. I mean your story, ideology, opinion, and so on.
I have provided 10 different types of content you can infuse into your business page to make it more relatable. They are:
- Why you started your business.
- The most recent mistake you made in your business.
- A recent loss you suffered in your business
- Your motivation for staying in business
- A day in your business (behind-the-scene with your team)
- A quote or mantra that keeps you motivated.
- A challenging situation you recently overcame.
- Your favorite things to do in your business
- Share the legacy you’re trying to build with your business.
- A recent personal or business development you undertook.
1. Why you started your business: Share the personal story or inspiration behind launching your business. This helps humanize your brand and connect with customers on a deeper level.
2. The most recent mistake you made in your business: Admitting to mistakes showcases transparency and vulnerability. It allows your audience to see that you’re human and emphasizes the learning process within your business.
3. A recent loss you suffered in your business: Discussing setbacks demonstrates resilience and authenticity. It shows that you acknowledge challenges and are willing to share both successes and failures with your audience.
4. Your motivation for staying in business: Highlight the driving force that keeps you committed to your business. Whether it’s a personal passion, a mission, or a vision, expressing your motivation fosters a connection with your audience.
5. A day in your business (behind-the-scenes with your team): Offer a glimpse into the daily workings of your business. This fosters a sense of familiarity and connection, allowing your audience to see the people behind the brand.
6. A quote or mantra that keeps you motivated: Share a meaningful quote or mantra that resonates with you. This provides insight into your mindset and values, creating a connection based on shared beliefs with your audience.
7. A challenging situation you recently overcame: Narrate a specific challenge your business faced and how you navigated through it. This showcases problem-solving skills and resilience, reinforcing trust with your audience.
8. Your favorite things to do in your business: Share the aspects of your business that bring you joy. This personal touch helps humanize your brand, making it more relatable to your audience.
9. Share the legacy you’re trying to build with your business: Discuss the long-term impact or purpose you envision for your business. This provides a sense of direction and purpose, inviting your audience to be part of something meaningful.
10. A recent personal or business development you undertook: Highlight your commitment to growth and improvement by sharing a recent learning experience or development. This demonstrates a proactive approach to evolving in your business endeavors.
Note: If you want to be perceived as a leader in the industry, begin to share your advice to people just starting your business.
That’s it! Let me know if you found this helpful in the comments section.
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