Your customer avatar is only as useful as the quality of questions it asks. When you ask the right questions, you’ll be able to create winning products and plan converting ads.
This is because your customer avatar will feed you with insider information about your ideal clients. So what questions are important?
In this post, I’ve shared 5 important questions that your customer avatar must ask. So grab your notebook, sit back and read on.
Question 1: What are your ideal customer’s interests?
Let’s say that you’re a purpose coach who helps mature or older people find their calling and create a profitable business or career around it. You must ask: what do the people in this category find interesting? What TV shows are they watching? What kind of content do they consume: gossip, news or entertainment? Which public figure do they follow or engage with?
Question 2: What are your ideal customer’s pain points/frustrations?
The person you want to help with your transformational offer has a problem you believe you can solve.
Ask and answer these questions: what’s that problem? How does it affect the quality of their life? How badly do you think they want this problem to go away? How much are they willing to pay to solve this problem?
Question 3: What’s their purchasing power?
Your customer avatar should include information on how much your ideal client earns (a range will suffice) and how much they have left after paying bills and taking care of the essentials. Simply put, do they have disposable income?
Pro tip: Averagely, people can afford to spend at most 20% of their 6 months income on a coaching program, so plan around this.
Question 4: What other things are they buying?
Answering this question will give you clues on how to design your product and target your ads. For instance, if your ideal client buys courses on mindset, you know for sure that they’re:
- looking for content on mindset
- willing to pay for it
- Spending time on mindset coaches’ websites or social media channels
And so, you can target them because ‘a buyer is always a buyer’.
Question 4: Where do they spend their time (online and offline)?
Knowing this is important as it tells you where to look for them when you’re promoting your offers. It’ll also reveal more about their interests.
These are practical questions that define the day-to-day activities of your target customer. When you ask these type of questions, you’re practically plotting the customer’s daily routine. This will make it easy for you to place your products strategically and catch their attention.